

Nope, this is not another bug in our lovely Chrome! Both 32 and 64 bit and all Windows 8 / Windows 8.1 / Windows 10 editions are affected. In recent Google Chrome browser version 68 update new background color scheme was introduced for the Start Menu pinned icon.

It also shows you how to change background with custom color: Watch this short video tutorial to learn how to simply fix this issue: Far from ideal as in older versions, but definitely less irritating. In Google Chrome browser version 69 bright white color (hex color code #FFFFFF) is replaced with a grey color (hex color code #5F6368). Now, you should be able to update Chrome icon, as shown in the video.

exe is actually installed (you can use trick from the video with right-click > Open file location) e.g.
